Using a topical map to optimize local SEO allows businesses to reach an extensive customer base efficiently.
To begin with, let's define what a topical map is. It's essentially a network of interrelated topics that organizes your website content in a user-friendly, searchable manner preferred by search engine algorithms.
The success of a topical map is determined by how well it targets the search queries of your audience. By understanding these search phrases, topical clusters can be created around keywords which increase organic traffic.
What should you do first? Begin with comprehensive keyword research. Identify read more high-volume, low-competition keywords related to your business or services using resources like Google Keyword Planner or SEMRush.
Following keyword research, create topic clusters around your primary keyword for each page. Each sub-topic should stem from a secondary keyword which all ultimately link back to your central pillar content.
The advantages of using a topical map in a local SEO strategy are far-reaching. It boosts visibility by ensuring your website structures content in a way that's easily understood and identified as relevant by search engine algorithms, increasing traffic volume.
In summary, a well-designed topical map can greatly boost your local SEO efforts and result in a more user-friendly website.